I work where brand, image and culture meet. Making the thinking clear enough to guide the work, and the work distinctive enough to make PEOPLE CARE.

15+ years across agencies, in-house teams and independent consulting.

Selected collaborations include Armedangels, Birkenstock, CLOSED, Deichmann, Douglas, Hessnatur, Silhouette, Westwing and Zalando.
Detailed work is available in conversation.

Brand worlds
Strategy / Creative direction
Defining the ideas and visual principles
that let a brand behave consistently
without looking predictable.

Campaign thinking
Concept / Art direction
From a sharp observation to a visual
world that can live across film, social
and the physical world.

Creative systems
Consulting / Direction
Connecting teams, touchpoints and
decisions around one point of view.